applicants
Senior Digital Strategist (Toronto, Ontario (Downtown))
at Human Resources in Toronto
Senior Digital Strategist
* Industry: Advertising / Marketing / Communications * Location: Toronto, Ontario * Salary Scale: $80,000.00 to $90,000.00Our client, a world leader in relationship marketing, is growing and is looking to hire a Senior Digital Strategist to join its Creative Strategy & Services Delivery team.
The Senior Digital Strategist is to develop, write and present comprehensive digital campaign strategies for clients and prospective clients. He/she will work with account services and creative teams to develop holistic strategies and tactics for all digital projects including website development, online advertising, social media, mobile and more. Specific focus will be dedicated to the following:
* Create, lead and implement all digital initiatives & online vision plans for clients including developing strategy documents & rationale, providing competitive analysis, facilitating brainstorms (with and without client), developing briefs/interactive kick-off documents in conjunction with Client Services; * Provide SEO/SEM resource expertise; * Develop overall digital strategies in conjunction with the Account Team and Client Strategy Team; * Be fundamentally interested and involved in business planning for clients’ brands and to implement how business strategies translate into a digital consumer strategy; * Use digital research and monitoring to justify digital strategy and evaluate and evolve digital programs (digital consumer surveys, analytics monitoring for optimization); * Serve as a key conduit with clients to leverage key learning and partnerships (re: current and upcoming digital initiatives); * Assist in the development of new business proposals to grow digital client base; * Assist in identifying and evangelizing new technologies & opportunities by sourcing innovative partners, and offerings; * Assist in the development of best practice documents. * Coordinate, manage and responsible for client digital training sessions as they arise (i.e. Lunch & Learns, Digital summits, etc).Requirements & Qualifications:
Candidates to meet consideration for the role of Senior Digital Strategist will have 5 or more years of digital agency and/or related business experience dedicated to digital planning and/or account management with a strong understanding of the interactive & digital realm – specifically, a strong understanding of consumers and target audiences and how they interact and engage with digital marketing is required.
Candidates must have solidified an excellent understanding of Social Media and various channels within online marketing and have experience and the ability to design and execute marketing strategies from a technical and B2B/B2C marketing perspective is an asset. Strong analytical skills and the ability to provide metrics, report findings and present effective solutions to drive Marketing strategies is required. Strong communication, proposal development, presentation and interpersonal skills are expected.
To Apply:
For more information and to request immediate confidential consideration, submit your resume today to toronto@creativegroup.com, quoting the job reference – Digital Strategy (#509-046610) – in the subject line of your email.
About Us:
The Creative Group, a division of Robert Half International, specializes in placing highly skilled marketing, advertising, creative, web and public relations professionals on a project and full-time basis with advertising and public relations agencies, Fortune 500 companies and small to mid-sized firms. We are faster at finding you work because of our strong network – we reach out to over 12,000 creative and marketing hiring managers each week. In addition to our free job search services, we provide our candidates with access to competitive skills training, benefits and compensation packages. We encourage you to work with us to find out why we were ranked #1 in our industry on FORTUNE® magazine’s list of the “World’s Most Admired Companies” (March 22, 2010).
To learn more, visit us at www.creativegroup.com or call 1-888-846-1668.
The Creative Group is an Equal Opportunity Employer.
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